American Softball Assoication
MOBILE, ALABAMA – The American Softball Association (ASBA) is the hottest new league in women’s sports, offering an exciting alternative for softball players looking to turn pro. Michael Chiaradio, CEO and Founder of parent company, Pro Softball Club, Inc., recognized the need for another professional softball outlet.
“Traditionally, the end of college has meant the end of the road for elite softball players,” said Chiaradio. “Opportunities to play professionally have been largely limited and the odds high. The ASBA has tapped into that void.”
The league will initially consist of four teams that will compete in Mobile, Alabama from June 15 through July 31, 2018. The player draft will take place on Wednesday, June 6, 2018 at 10 PM ET.
“We are thrilled that the ASBA chose Mobile as their home base,” said Shadrack Collins, Superintendent of Parks and Recreation for the City of Mobile. “The league opens up internship opportunities for those interested in a career in athletics, offers a family-friendly summer activity and, with the ASBA Network, showcases our city to the rest of the country. It’s a win-win for all of us. We look forward to welcoming these young women and the entire league to Mobile this June.”
The ASBA was built on a revenue-sharing model that guarantees an equal distribution between players and the league. Salaries will be paid from all softball related income which includes, but is not limited to ticket sales, proceeds from the ASBA Network, concessions, local sponsorship agreements, and merchandise sales.
“We look at this as a cooperative venture. We split all monies 50/50 with the teams and reinvest our portion into growing and developing the league. We look forward to forming lasting relationships with local merchants and businesses,” Chiaradio said.
The ASBA is also looking for community support in housing players this summer. Host families need only to provide a private bedroom and bureau or closet. Hosts are not required to feed, transport, or in any way finance the players.
“The impact that host families and players make on each other’s lives is immeasurable, with relationships often lasting a lifetime,” said Joseph Donaldson, the company’s Chief Branding Officer and a Mobile native.
ASBA’s holistic approach to the game assures that a player’s success extends far beyond the field. Fastpitch softball is used as a vehicle to promote general well-being, provide safe social stimulation and reinforce emotional health. By focusing on education, community involvement and mentorship, the ASBA empowers young women to be both productive and benevolent members of society.
Recognizing that every pro was once just a kid playing softball, ASBA Futures will enhance those young players’ lives by hosting youth tournaments in California and Louisiana, beginning this summer.
“It’s been a long time coming, but we’re ready to play ball!” says Chiaradio.